Adobe is expanding Firefly into a more complete audio-production platform, making its AI-powered voiceover, soundtrack, and sound-effects tools generally available as part of its growing creative AI ecosystem. The expansion is particularly notable for the voiceover industry because Firefly’s Generate Speech feature places synthetic narration inside a platform already connected to the workflows of video […]

Voices is expanding the way advertising and creative agencies can source voiceover, introducing a new service that places traditional professional voice talent and licensed AI voices within the same production workflow. Launched in August, Voices for Agencies gives clients two primary options. Agencies can hire professional actors for conventional recorded voiceover or create a Branded […]