Business

AI Ad Voices Fooled 37% of Listeners in New Azerion Study

By Virginia Welch. Published on: July 14, 2026

Artificial intelligence continues to reshape the commercial voiceover industry, and a new study released by digital advertising company Azerion suggests many listeners are already struggling to tell the difference between synthetic and human performances. According to the company’s research, 37% of participants believed AI-generated commercial voices were performed by real people. The findings add another […]

Spotify Expands AI Advertising Strategy With Automated Voiceovers

By Maria Pendolino. Published on: June 25, 2026

Spotify is continuing its push to modernize digital advertising, and artificial intelligence is becoming a larger part of that strategy. Recent reports indicate the company is expanding its advertising business by investing in automation, AI-powered campaign tools, and AI-generated voiceovers designed to simplify audio ad production for advertisers. The latest developments build on Spotify’s advertising […]

Marathon Became Bungie’s Most Uncertain Big-Budget Gamble

By Ashley Bryant. Published on: May 10, 2026

By the middle of 2026, Marathon had become one of the most complicated projects in modern gaming. What began as Bungie’s ambitious revival of a classic science-fiction property gradually turned into a lightning rod for wider industry conversations surrounding live-service fatigue, Sony’s expectations, multiplayer storytelling, extraction shooters, and the financial pressure attached to AAA game […]

How The Voiceover Gallery Is Expanding in the AI Era

By Austen Moret. Published on: March 1, 2026

As the voiceover industry continues to adapt to rapid technological change, agencies are being forced to rethink how they operate, represent talent, and position themselves in an increasingly competitive landscape. The Voiceover Gallery, led by CEO and founder Marylou Thistleton-Smith, has emerged as one of the agencies navigating this shift with a clear business strategy […]

Global Voiceover Software Market Set for Strong Growth Through 2033

By Tom Aglio. Published on: February 24, 2026

The global voiceover industry is not only expanding in terms of talent and content demand. It is also growing rapidly on the technology side. According to a recent report from HTF Market Intelligence, the Global Voiceover Software Market is projected to experience strong growth through 2033, driven by rising demand for digital audio content, gaming, […]

The Voiceover Gallery Launches Short-Form Content Division

By Ashley Bryant. Published on: February 3, 2026

The Voiceover Gallery has announced the launch of a new division dedicated to short-form content production, marking a strategic expansion for the London-based audio post-production and voice specialist. The move reflects the accelerating demand for digital-first storytelling, where brands, broadcasters, and streaming platforms increasingly prioritize concise, fast-turnaround content. The new short-form content division is designed […]

Understanding Fi-Core for Voice and On-Camera Performers

By Virginia Welch. Published on: November 25, 2025

What Fi-Core Means and Why Performers Ask About It Conversations about Financial Core, commonly referred to as Fi-Core, often begin when performers question how to maintain steady work during unpredictable periods in the entertainment world. The term appears in acting circles, voiceover communities, and agency discussions, yet many newcomers do not fully understand what it […]

The Real Power of Voiceover Representation

By Virginia Welch. Published on: November 7, 2025

Why Representation Still Matters in Voice Acting In today’s competitive and fast-moving industry, many voice actors rely on casting sites, self-promotion, and direct networking to find work. Yet, agencies continue to play a vital role in shaping sustainable careers. A reputable agency does more than book jobs; it builds long-term pathways, connects talent with high-profile […]

Voice Actors and AI: Adapting to a Rapidly Changing Industry

By Danielle Famble. Published on: October 23, 2025

As AI voiceover tools become more advanced, their influence on the professional voice industry is impossible to ignore. For decades, human voice actors have been the defining element behind commercials, games, and animated storytelling. Now, with software capable of replicating speech patterns, tone, and emotional nuance, the profession stands at a crossroads one that requires […]

Building a Voice-Over Portfolio That Opens Doors

By Ashley Bryant. Published on: October 21, 2025

Creating a voice-over portfolio is a crucial step for anyone pursuing a career in voice acting. It serves as your primary introduction to potential clients and casting directors by showcasing your vocal abilities, versatility, and professionalism. A portfolio is more than just a collection of recordings; it’s your audio résumé, representing your brand as a […]

AI Voiceover Tools: How They Emerged and Who’s Using Them

By Danielle Famble. Published on: October 17, 2025

Over the past few years, AI voiceover tools have transformed from experimental software into essential production technology across media, marketing, and entertainment. What began as a technical curiosity in synthetic speech has evolved into a competitive industry serving creators, educators, and businesses worldwide. The rise of tools like Lazybird, ElevenLabs, and others marks a turning point […]

UK Voiceover Industry Sees Record-Breaking Growth in 2025

By Leah Arscottt. Published on: October 7, 2025

The UK voiceover industry is experiencing a remarkable boom in 2025, with studios reporting unprecedented levels of demand across multiple sectors. Driven by the continued growth of e-learning, gaming, corporate communications, and content localization, the voiceover market is expanding at a pace that has surprised even seasoned industry professionals. In recent months, several UK-based studios […]